Welcome, fellow foodies and wanderers! You’ve found the right place if you’re ready to dive into the quirky, delicious, and downright charming town of Ashland, Oregon. I’m here to give you all the juicy details (pun totally intended!) about this small town that packs a big punch for food lovers, adventurers, and anyone who’s looking for a laid-back yet fulfilling experience.

Now, I’ll be honest—this introvert doesn’t usually step into the spotlight. I’m much more of a behind-the-scenes kind of gal. But my love for food and all things Ashland has inspired me to share my discoveries, and there’s no turning back now! So, pull up a chair, grab a snack, and let’s explore.

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Why Ashland, Oregon Should Be Your Next Travel Spot

If you’ve never heard of Ashland, Oregon, let me be the first to tell you—it’s a hidden gem. Nestled in Southern Oregon, this small town is a dreamy destination for those seeking slow travel, beautiful scenery, and an impressive food scene. You might know it for the Oregon Shakespeare Festival known as OSF in the area, but trust me, there’s more to Southern Oregon Gem than theater. From its friendly locals (both human and animal—deer regularly cross the road here) to its flourishing foodie culture, Ashland offers something for everyone.

When you’re tired of the fast pace of city life and looking for a place to slow down, Ashland’s relaxed vibe will welcome you with open arms. And yes, you’ll literally have to slow down—deer have the right of way here!

The Best Time to Visit Ashland

I can’t stress this enough—fall is hands down the best time to visit this charming town. The air cools down, the trees show off their vibrant colors, and the summer smoke (yes, that’s a thing in Southern Oregon) clears out. Plus, the hiking trails in and around Ashland are at their best, and if you’re into skiing, Mt. Ashland is just a stone’s throw away.

If you’re planning a trip in the fall, don’t miss the chance to experience Ashland’s Farmer’s Market at ScienceWorks Hands-On Museum. It’s the perfect spot for local produce, food trucks, and a cup of coffee. And speaking of coffee…

1. The Coffee Culture: Fueling Ashland’s Soul

You can’t talk about Ashland without mentioning the coffee. Ashlanders love their brew, and coffee shops are practically on every corner. My personal favorite is Rogue Valley Roasting Company, where I stop for a morning latte to kickstart my day. You’ll spot hipsters and locals alike with coffee in hand, basking in the warm, cozy vibes this town exudes.

If you’re snapping a shot of your cup of Joe for the ‘gram, why not pair it with the stunning backdrop of Lithia Park in the fall? The golden leaves and misty mornings make for an Instagram-worthy moment! Trust me, nothing says Ashland quite like a warm cappuccino and the rich colors of autumn.

For a deeper dive into the coffee culture, check out my blog post [here](link to “Brewing Up Ashland: A Coffee Lover’s Journey Through Rainy Days and Cozy Cafés”).

 _{Ashland, you’ve stolen my heart.} 

3. Ashland’s Food Scene: More Than Just a Small-Town Affair

Ashland might be small, but its food scene is anything but. With over 80 restaurants and cafés, this town has something for everyone—vegans, vegetarians, pescatarians, and yes, even those die-hard carnivores in your travel crew.

A must-try spot for dinner is Blue Toba, where you can savor authentic Indonesian cuisine. Their Gulai with tofu is a flavor explosion—spicy, savory, and packed with traditional spices straight from Indonesia. You can practically taste the chef’s homeland in every bite.

Pro Tip: Blue Toba made it to the big leagues after a feature on Diners, Drive-Ins, and Dives, but don’t worry—this local gem hasn’t lost its authentic touch!

_{Blue Toba}

3. Breakfast in Ashland: Start Your Day Right

Ashland does breakfast right, and there are a few standout spots you won’t want to miss. Morning Glory is a local institution known for its huevos rancheros—spicy, satisfying, and perfect for kickstarting your day. Just be prepared to wait if you visit on the weekend—this place is a favorite for both tourists and locals.

Closer to Lithia Park, Brother’s Restaurant is another solid choice. They keep things old-school, so bring cash (they charge extra for card payments). Or, if you’re craving something organic and farm-fresh, head to Hither Coffee And Goods, where everything is sourced locally and seasonally.

_{Fueling up for another Ashland adventure}

4. Ashland’s Restaurants: A Blend of Local and International Flavors

Ashland’s food scene is surprisingly global for such a small town. In addition to Indonesian fare at Blue Toba (Diners, Drive-Ins, and Dives TV show), you’ll find Mexican, Italian, and even Thai flavors around town. But let’s not forget Ashland’s homegrown favorites like Skout Taphouse And Provisions, where the fish & chips are legendary.

Pair those fish & chips with a local craft beer, or in my case, something non-alcoholic because beer and mornings don’t mix for me. The cozy outdoor fire pits make it a perfect spot to hang out after a day of exploring.

Pro Tip: If you’re there in the evening, grab a seat by the fire pit and snap a photo for a cozy night-out vibe. Perfect for Pinterest!

5. Living in Ashland: More Than Just a Vacation Spot

Living in Ashland is a bit like stepping into a small-town fairytale—except it’s real life. I’ve called Ashland home for a few years now, and despite the rising cost of living, I wouldn’t trade it for anything. Sure, some of my favorite spots, like The Black Sheep Pub & Restaurant, have closed due to economic pressures, but new places continue to pop up, keeping Ashland’s foodie scene vibrant.

And let’s not forget about the wildlife! Turkeys strut around Lithia Park as if they own the place, and it’s not uncommon to see deer casually crossing the road. It’s these little quirks that make Ashland feel like home to me.

_{Wildlife crossing! Only in Ashland…} 

Final Thoughts: Why You Should Visit Ashland, Oregon

Whether you’re coming for the food, the coffee, or the natural beauty, Ashland is one of those places that will steal your heart. From the quirky, free-roaming wildlife to the eclectic mix of local and international cuisine, it’s a place where you can truly slow down and savor life’s simple pleasures. And if you’re like me—an introvert who loves a good meal—Ashland will feel like home, even if you’re just passing through.

For more on Ashland’s cozy café culture, check out my blog post, Coffee Lover’s Guide to Ashland: Cozy Cafés for Oregon’s Rainy Season. Stay tuned for more adventures from behind the scenes, and don’t forget to follow my Instagram bite_sized adnventure🍽️ for snapshots of Oregon’s beauty.

Stay curious, stay hungry, and keep exploring!

-Beth